It takes an understanding of the component structure of those articles and what function each of them serves to write one.
There are three key components:
- A comprehensive overview of the idea or topic;
- A scientific backing or personal experience; and
- A practical how to apply the idea to life or business.
A Comprehensive Overview
A comprehensive overview of the topic makes the idea clear for the reader. He then knows what’s the idea is about and why it’s important to him. So he’s better prepared to look for where the idea can be applicable in his personal life or business.
And so he reads with intention and purpose — with an area of his life in view.
A Scientific Backing or Personal Experience
A strong backing or support makes the ideas trustworthy enough to give it a try. And this can either be a scientific backing or a relevant personal experience.
A scientific backing builds the reader’s confidence in potency of the idea. If a personal experience, it builds the reader’s confidence as well as connects readers with the author on a deeper level.
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A Practical Application of the Idea
An actionable How to is what completes the transaction of transferring ownership.
The reader not only understands the premises and conclusions of the idea, he is also able to apply it to solve a problem or navigate a phase in his journey as a human.
Only a few things makes a reader look better to himself than the feeling that he too now shares ownership of a good idea and can use it whenever he wants to. The result is that they want to read more of those writers and feel good about themselves.
They tend to flock around their works because it gives the feeling that they share ownership of the idea the writer share in his writing.
The Best Transaction for Reading is a feeling of Win.
Here’s How to Give it
“If you can’t explain it simply, you don’t understand it well enough.”
— Albert Einstein
One of the fundamental requirements to give ownership is the ability to write in a simple, easy-to-understand language. In other words, keeping it simple and sweet. And writing an article as if for 7th or 6th graders can help a lot in keeping your articles simple and sweet.
Simple is always better, especially on Medium where people of different levels of education and walks of life come to seek information.
Here’s one way to access how simple your writing is: Run it through AUTOMATIC READABILITY CHECKER. It is a free readability tool.
So write as if to a grandmother or 6th to 7th graders to be clear and have your message simple for your reader to read through and understand.
If you can do that, your readers will flock around your works and thank the day they found you.
Thanks for your time.