Rolex and Apple, two of the most valuable and well known of our times. Both have loyal following, boast extensive margins, host the most anticipated product launches annually, one in Basel and one in Cupterino.
The differences seem ever so slight between these two brand giants the closer you look at them. Why is that ? Why do have these companies who were founded by individuals risen to dominate their respective category, and as of late, even crossed paths ?
A mere difference of around seventy decades seperates the two, yet followed a similiar playbook on their route to success, innovate by execution.