Inbound vs. Outbound Marketing is an important distinction to make for anyone looking to utilize a different marketing method for their business. There are many aspects to consider, and the first step is understanding the difference between the methods available. In this article, I will outline what the differences are between Inbound Marketing and Outbound Marketing. Marketing experts from all over the globe are on constant alert to study the differences between inbound and outbound marketing. Still, many companies make the mistake of giving specific advice on which strategy to follow. While you want to share the approach, it is essential to ensure that your strategy is effective for your business.
Good campaigns require different approaches, and there are many differences in methods that should be considered. One significant distinction between marketing approaches is the importance of your audience. This will largely depend on the type of product or service that you are selling. If your product or service has an audience that has a vast reach, you will need to take a different approach to your marketing method. To be sure that your product or service will have a broad market, you should focus your efforts to reach out to other markets.
Most marketers generate leads with outbound marketing because it’s all they’ve known to be successful for a long time now. However, there have been many innovative and successful companies that have taken a different approach by embracing the art of Inbound marketing.
What is Outbound Marketing?
The “Old Marketing” method is any marketing that pushes products or services on customers. This traditional method seeks to obstruct, interrupt, or spam, potential customers. Outbound marketing includes cold calling, attending, or putting together seminar series and trade shows –– all of this is costly, and the ROI is much lower than inbound marketing.
What is Inbound Marketing?
The “New Marketing” method is any marketing tactic that relies on earning people’s interest instead of buying it. Inbound marketing is a strategy where you pull a customer-centric audience by creating content like blogs, social posts, using targeted SEO tactics, and overall, spread brand awareness so that your potential customers learn about you. Instead of taking the aggressive approach, you are now taking an educational approach to drive traffic to your website or app for information, creating interest in your products, which then leads to a purchase.
It’s evident that some outbound strategies take lots of effort and time and may yield no leads. Using an Inbound strategy allows you to engage an audience of people that you can more easily qualify as a lead prospect. I champion Inbound marketing because you can help yourself “get found” by people that are already learning about and shopping in your industry. Good luck with finding the best strategy suited for your business needs!