Feeling Special is Important
Photo by Priscilla Du Preez on Unsplash
Content by: F. Ari Harrison
Every visitor wants to feel special. This is a basic tenant of human nature.
Visitors want to be treated like they are really special. In fact, recent surveys show that 42% of consumers get annoyed when their content isn’t personalized, and 66% of consumers will not purchase from a site when they feel the content does not speak to their specific interests.
Personalization is no longer a nice-to-have—it’s a necessary part of any successful product or website.
When a user is returning to a site rather than visiting for the first time, they shouldn’t be sent to the same page. Instead, a company should recognize a returning visitor as a customer and present them with the most relevant experience for their location in the funnel.
Visitors want to be treated like they are really special. In fact, recent surveys show that 42% of consumers get annoyed when their content isn’t personalized, and 66% of consumers will not purchase from a site when they feel the content does not speak to their specific interests.
Personalization is no longer a nice-to-have—it’s a necessary part of any successful product or website.
When a user is returning to a site rather than visiting for the first time, they shouldn’t be sent to the same page. Instead, a company should recognize a returning visitor as a customer and present them with the most relevant experience for their location in the funnel.