Business spending on AI, DL and ML will grow to nearly $98 billion by 2023, according to an International Data Corporation (IDC) forecast.
It’s possible that users are flooding the platform with spam content as a cheap ploy to gain followers early on.
To receive DoubleVerify’s CTV Targeting Certification, ad tech platforms must be able to demonstrate their ability to prevent fraud and IVT using DoubleVerify’s pre-bid app and device fraud protection for CTV inventory.
Google is explicitly trying to balance ad personalization and consumer privacy.
If you’re finding too much of your time is going towards revision after revision, taking a step back to better structure the way you manage your writers might be your best tactic for taking back your schedule.
The era of cookies funded an entirely new media landscape – one where there are more aware and engaged users than ever before.
The question then becomes, how do I manage online reviews? What online review strategy can improve my digital presence and overall customer experience?
Personalization efforts may fall flat, not because marketers lack the necessary data, but because they don’t have martech solutions to wrangle and connect the massive amounts of available data to their marketing campaigns.
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