Photo by Igor Son on Unsplash
Content by: Patrick Cleath – Medium
Closing the decade out on a positive note, Apple has lowered prices of phones, fixed keyboard issues in their laptops and seemingly has their ear on the consumers pulse more than ever. Jobs always said that people don’t know what they want until you give it to them, but since his departure, their best bet might be giving people exactly what they want in a way that nobody else can.
Who knows what type of innovation we will see in the 20’s, but everyone knows a few things that they want from Apple.
Face ID is the reason why Apple doesn’t have a phone without a notch yet. Regardless of whether or not you’ve personally been annoyed by the notch, it’s an imperfection in the context of edge-to-edge displays.
On top of this, Face ID works better on a laptop or iPad because you are more likely to use those without a pillow covering your face, or it being halfway under a desk while sneaking out a text message. Face ID has gotten much better on the iPhones, but it’s still easier to put your thumb on the phone, because you’ll be using it to navigate the phone no matter what.
The Macbook Pro 16″ came out in late 2019 and while critics had nothing but good things to say about the laptop, many of them said they’d prefer a 14″ version.
Not all content creators need mobile power, which is what the MBP 16″ is for. Building a custom desktop will usually give you more performance for the money when doing intensive work and for many people, work is done in one place.
Still, heavy computer users need laptops for things like writing scripts, e-mails, analytics, social media and whatever else you can think of. These people want the keyboard and slimmer bezels that the MBP 16″ gets in a cheaper, less powerful and smaller form factor that is easy to carry around the house and use in your bed.
In an interview with John Morrison, Phil Shiller said that Apple isn’t necessarily thinking about making a 14″ MacBook Pro. Regardless, there are people that want it.
Apple’s A12 Bionic chip, found in the iPad Pro 2018 had similar performance to desktop CPUs which made people wonder, why aren’t they using them in MacBooks?
It would be weird for Apple to use the same CPUs in their laptops as their iPads while running different operating systems, but maybe a hybrid of iPad OS and Mac OS is coming in the future.
The 2018 Macbook Air had a nice redesign, but it had slower geekbench scores than the 2018 iPad Pro because it was using Y series 8th gen Intel processors. If using proprietary CPUs on a Macbook Air can improve performance, many people would be appreciative.