A branded app is a mobile application created by a company to promote its brand. Branded apps typically reflect the brand’s identity and feature its values, colours, logo, visual identity and style, slogan, and more.

Today, companies are increasingly turning to branded apps to increase conversions and improve the user experience (UX) with the brand. Branded apps offer an effective solution for creating continuous contact with prospects and customers and keeping them in the brand’s environment, all while avoiding bombarding them with ads, which can clearly hurt the user experience.

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