Every visitor wants to feel special. This is a basic tenant of human nature.

Visitors want to be treated like they are really special. In fact, recent surveys show that 42% of consumers get annoyed when their content isn’t personalized, and 66% of consumers will not purchase from a site when they feel the content does not speak to their specific interests.

Personalization is no longer a nice-to-have—it’s a necessary part of any successful product or website.

When a user is returning to a site rather than visiting for the first time, they shouldn’t be sent to the same page. Instead, a company should recognize a returning visitor as a customer and present them with the most relevant experience for their location in the funnel.

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