People expect fast and relevant experiences on mobile. When brands are there with seamless mobile experiences, it’s a win-win for everyone. Consider these three mobile marketing guidelines to be successful:
- Each second counts: The average mobile page takes more than 15.3 seconds to fully load. A recent Google study analyzed load times for a set of mobile sites and found that those that loaded in two seconds or less had a 15% higher conversion rate than the average mobile site.
- Each step matters: Almost half (46%) of consumers prefer to use their smartphone to complete the entire process from researching to buying. But people often abandon their carts due to poor mobile checkout experiences.
- Each user differs: Sixty-one percent of people expect brands to tailor experiences based on their preferences. Furthermore, 90% of leading marketers say personalization significantly contributes to business profitability. As such, leading brands are creating value for shoppers based on their past interactions.